Forrester Report: The Total Economic Impact™ Of Conviva

RESEARCH

Forrester:
Cost Saving and Business Benefits
Enabled by Conviva

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John Doe
CEO
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Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.

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John Doe
CEO, Conviva

DEC
24

EVENT
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Thanks for requesting the report!

Prior to using Conviva, customers heavily relied on CDN providers to report service quality metrics. However, those metrics were limited, and analysts found it difficult or impossible to clearly define service problems. The interviewed customers used surveys, focus groups, and call center interactions and, in some cases, monitored social media to assess users’ experiences. Upon investing in Conviva, analysts and managers receive real-time service information for each viewer. Key results from the investment include reduced costs across an organization, from analysts and developers to customer care. Customers’ quality of experience (QoE) also improves while customer churn decreases.

The customer interviews and financial analysis found that a composite organization experiences benefits of nearly $3.6M over three years versus costs of approximately $817K adding up to a net present value of more than $2.8M and an ROI of 340%.

Click to read the PDF.

Click to read the PDF

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Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.

CTA Text

Ready to get started with real-time streaming video intelligence?

Looking to learn more? Check out these great resources: