RESEARCH: 2022 TikTok Benchmarks & Strategy Guide for Brands

RESEARCH – CONVIVA VIEWER INSIGHTS

2022 TikTok Benchmarks
& Strategy Guide for Brands

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John Doe
CEO
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Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.

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John Doe
CEO, Conviva

DEC
24

EVENT
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2021 marked a seismic shift in social strategy for brands across the globe. Brands could no longer sit idly by as their peers racked up hundreds of thousands of followers on TikTok. The experimentation stage that occurred in early part of the pandemic was ending. It was time to get serious. By 2022, it was crystal clear that TikTok® is here to stay.

In this report, we offer an unprecedented look into the engagement metrics of the world’s biggest brands on TikTok. This report includes analyzed and benchmarked TikTok® usage from over 15 different industries and categories to determine, simply, who is doing the best on TikTok®.

Click to read the PDF.

Click to read the PDF

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Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.

CTA Text

Ready to get started with real-time streaming video intelligence?

Looking to learn more? Check out these great resources: