Research: Conviva's State of Streaming Q3 2021

RESEARCH

Conviva’s State of Streaming
Q3 2021

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John Doe
CEO
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Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.

CTA Text

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John Doe
CEO, Conviva

DEC
24

EVENT
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Thanks for requesting the report!

Conviva is the census, continuous measurement and engagement platform for streaming media. Today our platform processes nearly three trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across four billion applications streaming on devices.

Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video—whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions—will continued to entertain populations the world over.

Click to read the PDF.

Click to read the PDF

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Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.

CTA Text

Ready to get started with real-time streaming video intelligence?