Streaming is quickly dominating the media landscape. It’s providing publishers with an incredible opportunity to recapture an estimated $30 billion in ad dollars from the world’s biggest brands and agencies. But a lack of data is throttling streaming advertising investment.
Seventy percent of sellers agreed that they have the data needed to run campaigns on streaming, yet just 39% of buyers felt this way, according to a recent Conviva report. What can publishers do to bridge the perception gap in data?
This webinar, hosted by eMarketer, features Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, ad sales operations. They share how publishers can continue to grow and attract new viewers and advertisers — plus take on an increasingly crowded market, by strategically leveraging first-party data.
You will learn:
Presenters:
Seventy percent of sellers agreed that they have the data needed to run campaigns on streaming, yet just 39% of buyers felt this way, according to a recent Conviva report. What can publishers do to bridge the perception gap in data?
This webinar, hosted by eMarketer, features Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, ad sales operations. They share how publishers can continue to grow and attract new viewers and advertisers — plus take on an increasingly crowded market, by strategically leveraging first-party data.
You will learn:
- Strategies publishers can use to fully control and monetize their most-valuable asset — their data
- How standardization can make data even more powerful
- Why publishers need to collaborate in privacy-safe ways
Presenters:
