On-Demand Webinar | TikTok Marketing: From Experiment to Strategy

ON-DEMAND WEBINAR

TikTok Marketing:
From Experiment to Strategy

Brand TikTok really hit its stride in 2020. Once a platform for experimentation, TikTok has become a focus for brands looking to expand their audience.

Watch this on-demand webinar featuring panelists from Overtime, Guinness World Records, and UN Refugees for a live webinar to see how these top brands have made TikTok an important part of their social strategy. We talk about how social teams have moved out of the experimental stage, into recognizing TikTok as an extension of their social brand identity. The panelists discuss:

How their approach to TikTok has evolved
How TikTok has impacted their other social channels
How they think brands will utilize TikTok in the future

Presenters:

Tom Weingarten
Head of Social Media, Overtime
Overtime TikTok

Dan Thorne
Senior Social Media Manager, Guinness World Records
GWR TikTok

Dimple Vijaykumar
Global Social Media Manager, UNHCR, the UN Refugee Agency
UNHCR TikTok

Mike Metzler
Senior Marketing Manager, Conviva

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John Doe
CEO
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Streaming providers have long been focused on Quality of Experience metrics. KPIs like buffer ratio, time-to-first byte, and average bit rate. But there are a host of other metrics much deeper in the streaming workflow that must be captured, analyzed, and optimized in order to ensure the best possible viewer experience. These metrics, spanning encoders to CDNs, need to be included in the overall picture to assess and tackle problems before they become an issue for the end-customer. In this webinar, we will explore the many metrics that can be measured throughout the streaming workflow, best practices for consolidating and analyzing those metrics, and the technical challenges in capturing the data.

Topics Covered
This webinar addressed the following questions:

What are the common QoE metrics being measured today?
What’s NOT being measured today, that has an impact on QoE?
In many cases, there are multiple SDKs within the player which are capturing QoE data (sometimes the same data). This can create bloat within the player. How do we fix this as an industry?
What is the current state of QoE data visualization?
Are dashboards making it easier for streaming operators to make quicker business decisions? If not, how can that be improved?
How does an OTT platform operator bring together different data sets from different vendors into a single, cohesive view of QoE?
How far away is the industry from getting behind a standard set of QoE metrics?
What measurement technologies or approaches are on the horizon for the next 12 to 24 months? Is there anything the industry can expect to see which may solve some of the issues at hand?

Panelists

Brenton Ough (Co-Founder/CEO at Touchstream)
Bryce Fisher-Fleig (Lead Video Software Engineer at CBS Interactive)
Florence Agboma (Streaming Video Quality Manager at Sky)
James Sherry (Senior Product Manager, Monitoring and Analytics at Wowza Media Systems)
Nandini Iyer (Senior Director Product Management at Conviva)
Moderated by Jason Thibeault (Executive Director Streaming Video Alliance)

CTA Text

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John Doe
CEO, Conviva

DEC
24

EVENT
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