The evolution of streaming content on social media platforms has been exciting to watch. Accounts for streaming platforms, once used purely as a channel for promoting new content, have developed brand personalities that rival the entertainment value of some of their shows.
For streaming publishers, understanding what content drives awareness and discovery is paramount. Success requires a true understanding of what works and more specifically, what works on which platforms.
Watch this on-demand webinar for a deep dive into our Social Guide for Streaming report findings. We analyzed over 2,500 individual pieces of content from top television networks, streaming platforms and series to determine what is really driving social engagement. We discuss:
- How top streaming publishers and streaming shows use various social platforms
- What content works best on each platform to promote streaming platforms or TV series
- Examples and success stories
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