Everyone is buzzing about TikTok®. The sports industry, in particular, has started to grow an impressive following with various leagues, teams, and players jumping on this new and emerging platform. Some sports organizations have been early adopters, while others have taken a more tempered, wait-and-see approach. Characteristic of decisions that need to be made around any new social platform launch, everyone wants to know when they should invest and how they can grow once they are there. What can be learned from first-movers on TikTok® as well as their previous experiences with other emerging platforms like Facebook Watch and IGTV?
In this webinar Chris Littmann, Director of Social Media Content, NASCAR, Samantha Wood, Director of Digital & Social, Philadelphia Eagles, Nick Cicero, VP of Strategy, Conviva, join Adam White, CEO, Front Office Sports, to discuss their experience maximizing the impact of new platforms, including how they are growing an audience on TikTok®.
