While streaming video is now firmly established as the dominant way viewers will consume video and TV, content discovery, viewer acquisition, and engagement are critical areas of growth when it comes to building a profitable streaming business.
This session with Nick Cicero, VP Strategy of Conviva and Jesse Redniss, Co-Founder at Brave Ventures covers:
- The fragmentation and challenges with content discovery in streaming TV
- The value of audience segmentation for maximizing streaming acquisition and retention
- The importance of having continuous measurement analytics solution to keep pace with the future of streaming
- The evolution of video measurement from panel-based to new census-level streaming currencies and the role identity plays in shaping the future