Branded content, especially in video, has become a major opportunity to unlock new revenue on social channels for sports organizations and media companies. With this continued growth of branded content, marketing, sales, and research teams often face the challenge of managing, tracking, and reporting on the success of multiple sponsored campaigns with multiple advertisers at once.
In this live webinar we'll introduce logo detection, the newest addition to Conviva Social Insights. Logo detection enables media companies and rightsholders to maximize the impact of brand partnerships and sponsored content through automatic tracking of the presence of logos in social media posts.
Join us to find out how logo detection enables marketers to:
Presenter:
In this live webinar we'll introduce logo detection, the newest addition to Conviva Social Insights. Logo detection enables media companies and rightsholders to maximize the impact of brand partnerships and sponsored content through automatic tracking of the presence of logos in social media posts.
Join us to find out how logo detection enables marketers to:
- Streamline branded content and sponsorship reporting
- Improve planning, pitches, and proposals using real-time and historical analytics and benchmarks
- Identify what branded content works best to increase engagement
- Calculate branded content campaign ROI
Presenter:
